The 15th Philippine SME Business Expo 2024 served as a dynamic platform for thought leadership and innovation. Drawing esteemed industry leaders and also changemakers. Day 2 of the event, held on November 23, 2024, certainly featured an exceptional panel of speakers. Jason “Jas” Barinaga, CEO of LYB IT Solutions and Founder of Franchise Flow. Trixie Esguerra-Abrenilla, CEO & Managing Director of PHILSME Business Expo & Networ. And Josiah Go, a renowned marketing educator, author, and consultant.
Why One-Size-Fits-All Systems Fail
A highlight of the day was Mr. Barinaga’s presentation, titled “Why One-Size-Fits-All Systems Fail: The Case for Culture-Specific Solutions.” Emphasis was placed on the limitations of generic systems that fail to address the unique challenges faced by diverse markets. Basically drawing on his experience leading LYB IT Solutions and pioneering Franchise Flow. Mr. Barinaga illustrated how customized software solutions can drive success by aligning with local business cultures and practices.
Attendees were encouraged to rethink conventional strategies and also explore the potential of culture-specific solutions—a message that resonated deeply with business leaders in the audience.
Empowering SMEs Through Collaboration
The session also showcased insights from Trixie Esguerra-Abrenilla. Whose leadership of the PHILSME Business Expo & Network has been instrumental in fostering a thriving ecosystem for small and medium enterprises. Her address emphasized the importance of collaboration among SMEs and how strategic partnerships can unlock new opportunities.
Marketing Strategies That Resonate
Finally adding to the conversation. Josiah Go provided invaluable guidance on marketing strategies that bridge the gap between local relevance and global appeal. His expertise in crafting campaigns that deeply connect with target audiences was highly praised.Leaving attendees with actionable strategies for scaling their businesses.
A Platform for Inspiration and Innovation
The panel discussion, indeed widely regarded as a highlight of the expo. Showcased the power of collaboration among thought leaders from different disciplines. Ideas were exchanged, strategies were shared, and the audience was inspired to think beyond traditional approaches.
By the end of the session, it was clear that the 15th PHILSME Business Expo 2024 had achieved more than just a gathering of minds. But it had fostered a movement for innovation and growth within the Philippine business community.
This event served as a reminder of the collective strength of entrepreneurs, consultants, and business leaders in driving progress for the nation.
Franchise Flow is a cutting-edge web-based system created by LYB I.T Solutions, aimed at optimizing and boosting the operational effectiveness of both franchisors and franchisees. This comprehensive platform offers a vast array of capabilities that enable franchise owners to make well-informed choices, boost their revenue, and enhance their business performance by streamlining sales, inventory, and financial management.
