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Franchise Flow Shines at the 15th Philippine SME Business Expo

The 15th Philippine SME Business Expo, held on November 22-23, 2024, at the SMX Convention Center Manila. Brought together entrepreneurs, business leaders, and innovators from across the country. Among the key participants was Franchise Flow, the flagship franchise management software of LYB IT Solutions. Which demonstrated its commitment to empowering small and medium enterprises (SMEs) with tailored solutions for growth and efficiency.

A Keynote That Resonated: Jas Barinaga on Culture-Specific Solutions

Photo courtesy of Philippine SME Business Expo

One of the most anticipated moments of the event was the keynote speech by Mr. Jason ‘Jas’ Barinaga, CEO and Founder of Franchise Flow. Speaking on the theme:

“Why One-Size-Fits-All Systems Fail: The Case for Culture-Specific Solutions,”

Mr. Barinaga shed light on the limitations of generic systems in addressing the unique needs of Filipino businesses.

“Systems designed without considering local culture and practices often fall short of supporting real-world business challenges,” he explained. He went on to advocate for tools that not only align with operational demands but also resonate with the cultural nuances of the communities they serve.

The keynote certainly inspired many attendees to explore the potential of adopting solutions tailored to the Philippine market. Making it a highlight of the expo’s program.

Empowering Businesses with Franchise Flow

Throughout the two-day event, the Franchise Flow booth attracted a steady stream of entrepreneurs eager to discover how the platform could transform their operations. Additionally, Franchise Flow’s team provided hands-on demonstrations. Showcasing features that simplify multi-location management, optimize workflows, and drive scalability for franchise businesses.

Visitors were particularly impressed by the software’s ability to streamline processes such as inventory tracking, reporting, and communication across franchise networks. By addressing these pain points, Franchise Flow evidently underscored its value as a game-changer for SMEs aiming to expand their reach and efficiency.

A Look Ahead: The 16th Philippine SME Business Expo

The positive reception at this year’s expo highlights Franchise Flow’s growing impact on the Philippine SME sector. With the next Philippine SME Business Expo scheduled for May 9-10, 2025. Franchise Flow is gearing up to bring even more innovative solutions to the event.

Building on its current success, the team is excited to connect with more entrepreneurs. Showcase new features, and continue its mission of empowering businesses with culture-specific tools that drive meaningful results.

Driving Growth with Innovation

Franchise Flow’s presence during the 15th Philippine SME Business Expo reaffirmed its role as a trusted partner for SMEs and franchise networks. As it looks toward the future, the company remains committed to delivering solutions that not only simplify business processes but also adapt to the unique challenges of the Philippine market.

Lastly, stay tuned for more updates on Franchise Flow and its journey toward enabling businesses to thrive in a dynamic and ever-evolving landscape.


Franchise Flow is a cutting-edge web-based system created by LYB I.T Solutions, aimed at optimizing and boosting the operational effectiveness of both franchisors and franchisees. This comprehensive platform offers a vast array of capabilities that enable franchise owners to make well-informed choices, boost their revenue, and enhance their business performance by streamlining sales, inventory, and financial management.