With its growing economy and entrepreneurial spirit, the Philippines has become a hub for franchise businesses. Whether you’re an aspiring entrepreneur looking to start your own business. Or an established business owner looking to expand, the world of franchising offers a variety of options to choose from. But with so many different types, it can be overwhelming to determine which is right for you. In this article, we’ll provide a guide to franchise types in the Philippines.
Franchise Types in the Philippines
1. Business format franchise –
This is the most common type of franchise in the Philippines. It involves the franchisee buying the right to use a business model and the brand name of the franchisor. The franchisor provides the franchisee with all the necessary equipment, supplies, and training to operate the business.
2. Product distribution franchise –
This type of franchise involves the franchisor giving the franchisee the right to distribute their products in a specific area. The franchisee is responsible for marketing the products and managing the distribution process.
3. Management franchise –
This type of franchise involves the franchisor providing the franchisee with a proven management system that the franchisee can apply to their own business. The franchisor provides training, support, and ongoing assistance to help the franchisee run their business.
4. Conversion franchise –
This type of franchise involves an existing business converting to a franchise model. The franchisor provides the business with a proven system and brand name, and the existing business is rebranded as a franchise.
5. Master franchise –
This type of franchise involves the franchisor giving the franchisee the right to sub-franchise in a specific geographic area. The master franchisee is responsible for finding and hiring sub-franchisees and providing them with support and training.
6. Joint venture franchise –
This type of franchise involves a partnership between the franchisor and the franchisee. The franchisee provides the capital and manages the business operations. The franchisor provides the brand name, products, and ongoing support.
7. Co-branding franchise –
This type of franchise involves two or more brands collaborating to create a new franchise concept. The franchisor provides the brand name and products, while the franchisee provides the location and management.
These are the different types of franchises available in the Philippines. Each type has its own advantages and disadvantages, so it’s important for aspiring franchisees to do their research and choose the type of franchise that best suits their needs and goals.
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